Where are we heading today?

A project by Max Werner, Niklas Buchfink & Ruben Borer, 2022

On the web everything is connected – with links, buttons or images. But it takes a human being to navigate through it and in doing so, everyone behaves differently.

For one day, every group member collected the Call-To-Actions (in our case mostly buttons) on websites that he visited. The result is a visualisation of everyone's journey through the tools we used and the interests we pursued.

The process consists of taking a screenshot of any meaningful Call-To-Action on the site visited, linking to it the destination or URL where it originally was located, and then trying to be as consistent as possible.